The Summit Communications Process
This process is comprised of five phases to ensure success in attaining a client’s strategic goals and objectives.

Step I: Segmentation
Analyze the project's goals and objectives, then determine which segmentation will benefit most from evidence-based scientific information.

Step II: Content Experience
Determine the optimal learning experience through research and assessment of target audience, available media outlets, and budgetary requirements.

Step III: Value Proposition
Acquire key opinion leader support and develop credible science-based support for a client’s campaign.

Step IV: Marketing
Distribute communications to key segments and expand communications to other segments based on market response.

Step V: Measurement
Test, measure, and learn with ongoing adaptation of the communications and market segment for optimal results.